Location Marketing
We organize international dialogue formats to present and promote Germany - as a market and a potential business location. Within our projects, we specifically promote selected regions and their location advantages.
In this area, we offer the following services:
- Delegation trips
- Information events
- B2B matchmakings
- Market analyses
For these events, we handle project management including the involvement of all partners, are responsible for program planning, ensure targeted communication to specific audiences, and oversee implementation. We handle all bookings and settlements with external service providers from our network. Additionally, we are responsible for evaluation.
In the preparation of market analyses, we also manage the project, define the questions to be answered together with our clients, conduct desk research, consult experts from our network, or travel to markets to gather first-hand information.
Selected references:
On behalf of Germany Trade and Invest (GTAI), energiewaechter organized an international hydrogen delegation through the former coal regions in Germany. The team, along with several economic development agencies, was responsible for program design and accompanying the journey. As part of this, several companies and institutions in North Rhine-Westphalia, Saxony-Anhalt, and Saxony focusing on hydrogen were visited with the international delegation. Additionally, energiewaechter was responsible for designing the project website including registration capabilities and recruiting participants from the German side.
In January 2023, energiewaechter partnered with Business Iceland/Green by Iceland to organize the "Our Climate Future – Germany & Iceland: Clean Energy Summit 2023." This one-day conference, focusing on renewable energies and CCUS, took place on June 12, 2023, at the Nordic Embassies in Berlin, with over 180 participants. The event was opened by Dr. Robert Habeck, Vice Chancellor and Federal Minister for Economic Affairs and Climate Action, and Gudlaugur Thór Thórdarson, Iceland's Minister for Environment, Energy, and Climate. The energiewaechter team was responsible for recruiting and assisting high-level decision-makers from the German economy (especially energy-intensive industries and providers of solutions in the field of renewable energy), municipalities, and energy providers. To facilitate this, energiewaechter created a dedicated landing page with registration capabilities. Additionally, energiewaechter's IT department coordinated and implemented the live stream on energiewaechter's YouTube channel. During the conference, the energiewaechter team, consisting of four members, was present on-site to assist participants, manage the live streaming, and conduct live marketing. For more information, please visit: Link to the event page
